Response, Sales, ROI

Response

Questions per Dialog: 15 - 32

Responders per Dialog: 7% - 36%

Responders who say they will or may try: 86% - 98%

Targets exposed to message and positive peer response: 49% - 78%

All responder data, per target, and cumulative, can be provided to, and leveraged by:
--Sales Representatives in personal follow-ups
--Marketing Research for market analysis
--Advertising for use in sales aids and in response ads
--Management for control and presentation 

Sales

Sales growth for programs analyzed: 19% - 146%
(from client-reported NRx’s increases and sales data)

ROI (return on investment)

ROI per program: 1.7:1 - 21:1
(per client analyses)