Optional Components

Core medium

The DoctorsDialog core medium is high quality, first class,
person-to-person correspondence, accompanied by
personalized Q&A instruments, and aggregate response
reporting instruments. 

As these unique, interactive elements combine to reach
and engage large numbers of doctors, and other target
health care professionals, they often work as a
standalone system.

However, other, optional media have been, and can be,
integrated with the core DoctorsDialog medium to expand
the Dialog, and/or to leverage the positive aggregate
response information.  They are:

Optional media

Online interactions 
DoctorsDialog can integrate optional digital media, including
email, and online Q&A and response reporting interactions.
 
It can also generate independent blogging interactions.

Faxes
Dialogs can integrate faxes to generate online interactions.
 
Dialogs can integrate faxes to generate direct response
fax and reporting interactions.

Direct response ads
Aggregate response information can be integrated
effectively into direct response journal advertisements
to gather and convey information and requests.

Visual aids
Aggregate Dialog response information can be
incorporated into visual aids for sales force follow-ups.

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