Leveraging information

Reports 
1. Cumulative Response Reports
2. Individual Responder Profiles
3. Customized Reports and Databases
4. Market Pulse Reports
5. Independent Blog

1. Cumulative Response Reports
These regular reports show each question with its
cumulative response to date.    

How users leverage cumulative information:
A. Presentation to management and to associates
B. Analysis of cumulative response to various message
    elements.  A cumulative response threshold of 400
    may be considered representative of the market .
C. Marketing research for data analysis
D. Sales aids which highlight cumulative response
    results for use in personal sales calls
E. Journal response ads which expand peer influence
    by reporting key response results, by generating
    additional Dialog interactions and offering further
    information by mail, fax or web response   

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2. Individual Responder Profiles
These profiles show each individual’s response, along
with cumulative response, by territory.  Profiles are
disseminated to sales representatives for in-person
follow-ups.

How sales representatives leverage profile information:
A. Customizing sales calls to responders' attitudes,
    preferences
B. Fulfilling requests for samples, information
C. Positively influencing doctors by showing colleagues'
    cumulative responses in support of the message and
    of using the product
D. Monitoring territories and targets not called-on 

    “Even my most experienced reps learned facts about
     their targets they did not know.”  Dialog user

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3. Customized Reports and Databases
Customized reports may be generated for specific
needs, such as responses by region, by specialty,
by types of questions, by no-sees, and more.

Customized databases may be produced for fulfillment
of samples, information and materials.  May also be
produced with e-mail and fax addresses for follow-up
communications by the product team and sales reps
(users find email open rates to be higher with
responders who have requested further information).

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4. Market Pulse Reports
These reports list individual doctors' questions
and comments. 

How users leverage pulse information:
By scanning questions and comments, Dialog users
can tune-in to the current needs, wants and attitudes
of the market.  Doctors' questions and comments
go beyond the checked responses to questions and
can reveal underlying attitudes and concerns.

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5. Independent Blog
When a Dialog user's company subscribes to an
independent blog for doctors, the DoctorsDialog
Information Exchange questionnaire and/or Summary
of Responses can invite doctors to visit the blog
and to exchange information with other doctors
independently of the DoctorsDialog exchange.

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