What doctors say...

…About learning the message
"I learned a great deal just by reading through the first three questions." Dr. A.B.
"I learned something new today. Thank you." Dr. M.A.
"I really like the format of this questionnaire." Dr. P.L.
"I think this survey is an excellent educational tool." Dr. S.H.
"I enjoyed this survey as I learned something from it as well." Dr. R.A.
"Thanks. I now understand your product better." Dr. A.J.
"Thank you for keeping us updated on current products." Dr. W.K.
"Very educational – thank you." Dr. L.T.
"Very Informative." Dr. M.L.

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…About seeing the summary of responses
"I look forward to seeing the summary of all responses. Good luck!" Dr. H.P.
"Please send me the summary—I am very interested since I am the author." Dr. H.R.
"Sending survey results to everyone is a good idea." Dr. L.L.
"Thank you for your study info, views/opinions of other physicians." Dr. K.D.
"Thank you for allowing our participation." Dr. M.J.
"The summary of responses was helpful to review. The format is very good." Dr. H.K.
"This type of information sharing is, most valuable." Dr. M.P.
"Thank you for the chance & opportunity to participate." Dr. A.R.

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…About using the product
“Began using (product name) almost immediately after info was provided.” Dr. R.S.
“I am anxious to try.” Dr. E.R.
“Thank you. Plan to increase its use after reading attributes.” Dr. P.S.
“Very interesting. Have used. Will increase use.” Dr. M.H.
“Wish I had started (product name) sooner.” Dr. S.W.

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…About the DoctorsDialog method
"Amazing marketing." Dr. M.S.
"Excellent reinforcement technique. Excellent marketing tool." Dr. L.C.
"Good promotion/marketing." Dr. L.O.
"I think this was a good ad campaign…" Dr. C.Z.
"More companies should provide these surveys intermittently." Dr. M.M.

PLUS...

...How Doctors rate it
A. 63% of responding physicians (N=1302) rated the
DoctorsDialog method next in importance to the sales force.

B. 71% for information on selecting a medication.

C. 88% said knowing the combined opinions of a
large number of other physicians, as reported in
DoctorsDialog wave 3, is important to them.

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and...

...What Product Managers say
“Every time one of your mailings goes out, my sales go up.” R. B.

“Sales increased in uncovered territories. I’m using it again.” L. D.

“A nicely managed organic marketing program.” .G. K.

“I like the way you guys do business. The results are measurable.
The program is professional. My other projects took hand-holding.
Yours did not. You can use me as a reference any time.” D. R.

“The response selling methodology is impressive. It gives
a comprehensive message similar to the rep.” P. F.

“You guys have got something there.” G. M.

“My sales force was never able to do that.” M. S.

“Feedback from the reps is good. They seem to be using the one-
pagers and say that they are helpful. (For me the graphic report is
helpful.) There is good indication for future sales growth based on the
intent-to-use response. Sales have shown a steady month-over-month
increase since we re-launched in March and even more so since the
direct mail went out.” L. P.

“Even my most experienced reps learned facts about their
targets they did not know.” J. L.

“This is one program that really works.” B.W

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