DoctorsDialog interactive 
Detailing.  Influencing.  Producing sales.

Proven alternative to personal detailing

                               Marketing axiom
          “When the doctor takes time to learn what you
          have to say about the product, the doctor
          will most likely try the product.“
                                     D. Schneider, Direct Results

DoctorsDialog interactions influence a substantial number
of doctors to take the time to evaluate each element of the
promotional message and commit to trying the product. 
Sales grow significantly.*

*Controlled ROI tests by pharma companies.  

Metrics (Averages)
Experience:  97 pharma, biopharma, medical products to date
Reach: 63%
Response rate: 19%*
Response questions : 18*
Response time: 7 minutes
ROI: 5.3:1  (Compare with sales force average of 1.88:1 [ACNielsen])

*Rate, and depth, of response at 5 times industry norm

Sample “comments” 
Clients:
--Best kept secret in the industry.  MS (client)  
--The response selling methodology is impressive.  PF (client)
--Sales increased in uncovered territories...using it again.  LD (client)
Doctors:
--Began using (product) almost immediately...  Dr. R.S.
--Very interesting. Have used. Will increase use.  Dr. M.H.
--Wish I had started (product) sooner.  Dr. S.W.

For more, see What Doctors Say.  For names, ask us.

Capacity
--Communicates a wide range of clinical messages 
--Maximizes results through tested response marketing techniques
 
ROI Tests
ROI tests by client companies show:
--Significant prescription increases over controls
--ROI more than twice that of the salesforce

Use as: 
1. A proven alternative to personal detailing
In place of, or as a supplement to the sales force 

2. A powerful interactive marketing system*
Rely on advanced, tested response selling techniques
Produce exceptional results in: quantity and quality
of response, sales and ROI

*Physical mail interactions optionally enhanced by
electronic interactions.

Works because...  
...Doctors:
--Like to express their opinions 
--Learn more by answering questions
--Tend to respond positively 
--Want to know what other doctors think, and do   

Details with a “cascade of influence”
     “Cascades of influence are driven not by
      influentials but by a critical mass of
      easily influenced individuals.”
                                        Watts and Dodds, 2007

DoctorsDialog  first invites doctors to evaluate each element
of the message, through response, in return for a summary
of all the responses.  A critical mass responds positively
in support of the message and indicates they will try
the product.  Sales increase.

The Dialog expands by disseminating the positive summary
of all responses from the critical mass to all doctors.  Most
doctors see the summary and are influenced to try the
product.  More respond.  Sales increase further.  ROI high
to very high*

*Controlled ROI analyses of DoctorsDialogs by pharma companies.